TOI Tech |
Sep 14, 2016, 05:07 PM IST
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Apple CEO Tim Cook on India, Steve Jobs, missteps and more
Here are key highlights from the candid interview.
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Steve Jobs is not replaceable
On his part, Jobs is said to have angrily turned down Cook’s offer. In 2004, Jobs announced that he was suffering from pancreatic cancer.
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Worst day ever
“When I first took the job as CEO, I actually thought that Steve would be here for a long time. Because he was going to be chairman, work a bit less after he came back up the health curve. So I went into it with one thought and then weeks later— six weeks later, whatever…” he said.
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On who he goes to for advice
On issues related to returning shareholder’s cash, he said, “I called up Warren Buffett. I thought he’s the natural person, and so I try to go through that process on everyone.”
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India offers enormous opportunity
As for the hindrance, he said, “One of the big things that has held India back is the cellular infrastructure. They have two major carriers putting in a lot of investment to bring 4G. You can imagine if you didn’t have 4G today. You can’t enjoy video on a 3G. Periodically you can, but not consistently. This is a game changer.”
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Apple in no mood to share what it is working on
Stressing that there are no plans about the company changing its stance on ‘product secrecy’, Cook told Washington Post, “We try to be as secretive as we’ve always been on products, although it’s increasingly difficult to do that.”
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Sees future in artificial intelligence
He further asserted, “AI will make this product even more essential to you.” He also added that the company is doing lot of things around artificial intelligence.